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Company News

Stay up-to-date with the latest announcements and news to learn more about what is happening behind the scenes.

Google Marketing Live 2026

Google will hold its biggest annual advertising event — and this year, the changes coming down the pipeline aren’t incremental tweaks. They’re structural shifts in how Google Ads works, how consumers discover products, and how businesses will need to show

Transition from WHOIS to RDAP

The WHOIS protocol, a decades-old mechanism for querying internet domain registration data, has been formally sunset for generic top-level domains (gTLDs) as of 28 January 2025. Its replacement, the Registration Data Access Protocol (RDAP), was developed by the Internet Engineering

Grants & Funding Opportunities for Canadian SMBs

Active Federal Funding Programs for 2025 CanExport SMEs: International Market Expansion Status: Currently open for 2025-2026 fiscal year (closed May 31, 2025 for current intake; check website for next opening) What it offers: Up to $50,000 (covering 50% of eligible

Back to Basics: Optimizing Our Web Stack

We are always committed to delivering the internet’s best practice solutions that not only meet but exceed the expectations of our clients. Today, SEO Soul is excited to share a significant evolution in our technological journey – the transition from

Back to Basics Pt. 2

As we look towards the new year and put 2023 behind us, SEO Soul wants to provide an update on the on-going training and skills upgrade we are undergoing internally. Our first training announcement was in June 2021 in our

Back to Basics Pt. 1

This post will be the first in a multi-part ‘Back to Basics’ news series where we outline the education, training, and skills upgrade that SEO Soul is undertaking during the COVID-19 lockdown; as the country of Canada gradually begins to