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About Us

Quality online marketing should be available to everyone – not just big companies.

We’ve seen firsthand how a great website or a smart marketing plan can transform a business, and we’re passionate about doing that for our clients every day.

First Principles Thinking

We approach all of our projects by first questioning every initial assumption to identify fundamental building blocks, and reasoning up from there. We like to ask the hard, and sometimes annoying questions.

Agile-first Philosophy

We are always looking for small ways to make things work better, and making those changes regularly so that, over time, the results really add up.

Data-First Approach

We make decisions, develop processes, and prioritize our projects/tasks based primarily on verifiable data, competitive research, and analysis.

No Ego Policy

While processes and tools are necessary, they are secondary to the human element in achieving project success. 

Our Process

We start by getting to know you—your business, your goals, and your vision.
This helps us align our approach to your unique needs.

Analysis, Research, Test. Our ART approach

We translate your brand into a compelling visual identity and intuitive user experience. From mood boards to mockups, we’ll co-create a design that feels right—and performs even better.

What's New?

December 4, 2024

Back to Basics: Optimizing Our Web Stack

We are always committed to delivering the internet’s best practice solutions that not only meet but exceed the expectations of our clients. Today, SEO Soul is excited to share a significant evolution in our technological journey – the transition from the Rails and Ruby web stack to the ever-popular JavaScript MEAN stack. While we acknowledge that we might be a bit late to this bandwagon, we’re confident that this change will bring substantial benefits to our projects and company offerings.
Ryan ChoiBy Ryan Choi
December 31, 2023

Back to Basics Pt. 2

As we look towards the new year and put 2023 behind us, SEO Soul wants to provide an update on the on-going training and skills upgrade we are undergoing internally. Our first training announcement was in June 2021 in our Back to Basics: Our first principles approach to Web Development news post.
Ryan ChoiBy Ryan Choi
June 4, 2021

Back to Basics Pt. 1

This post will be the first in a multi-part ‘Back to Basics’ news series where we outline the education, training, and skills upgrade that SEO Soul is undertaking during the COVID-19 lockdown; as the country of Canada gradually begins to re-open and post-COVID.
Ryan ChoiBy Ryan Choi