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Back to Basics Pt. 2


Company Update

As we look towards the new year and put 2023 behind us, SEO Soul wants to provide an update on the on-going training and skills upgrade we are undergoing internally. Our first training announcement was in June 2021 in our Back to Basics: Our first principles approach to Web Development news post.

Since then, we have complete retrained all of our staff members with a first principles approach to web development. This involved, but was not limited to:

  • Learning about the history of the internet to better understand web 3.0 and web 4.0 concepts.
  • Learning how computers connect to a web server on the internet.
  • Understanding the different uses and requirements for various content mangement systems (CMS); such as WordPress, Jekyll, Shopify, and HubSpot.
  • Understanding the differences between email and web development.
  • Understanding semantic HTML elements.
  • Understanding functional HTML elements for CSS & JS functionality.
  • Understanding the different supported file types on the internet.
  • Understanding the connection between layout, design, and content.
  • Learning mobile-first responsive design strategies.
  • Understanding the needs and requirements for accessibility and web compliance.
  • Learning git version control.
  • Implementing development and staging environments across internal and external projects.
  • Understanding the different purposes of each part of a website (business, personal, blogs, ecommerce, etc.) and related functionality & design.

Looking Forward: A First Principles Approach to Web Design

Alongside the improvements we have made in addressing potential knowledge gaps for web development projects, we have also made great strides in understanding web UI/UX principles. We have updated the SEO Soul website to reflect our new design philosophy. This minimalist approach comes along with a focus on content, functionality, and aesthetics. Additionally, we want to focus on web accessibility for visually-impaired persons. We believe that everyone should be able to access services and products on the internet.